The annual launch of F1 liveries is a massive event in the formula one calendar for teams and fans alike. Because every team releases their reveal at the same time, each design – and, by extension, the film that reveals it – is mercilessly scrutinised, compared, and judged. We had just ten days from concept to delivery to create a film that would reveal the new car, build excitement around the upcoming season, and compete against every other teams’ reveals.
Williams/Gulf

